DIGITAL MARKETING BRAND LEAD

Job Description

Duties and Responsibilties:

• Post all media content for both hotels on a daily basis on all social media platforms as planned according to the hotel marketing strategy
• Oversee digital marketing (and the various campaigns) such as SEO pay-per-click ads (Google Ads, social media ads), Social media marketing, content marketing, traditional marketing, marketing analytics for both hotels.
• Create business marketing strategies for Protea Skyz Hotel and Protea Hotel Kampala. Including traditional and digital media.
• Carry out the brands voice and presence in the digital and traditional media spaces
• Develop a marketing strategy with the team and follow through monthly,
• Regulary research about the various brands and how to fulfil their marketing, needs. Ensure all current marketing and copywriting regulation follow through with Marriott guidelines and standards and Simba Group standards

• Regularly research competitors and their performance in the hotel industry within Kampala, East African and Africa
• Oversee traditional marketing such as print, radio, billboards, and television and that they are executed monthly
• Oversee that all tasks needed for both hotels are executed by both the media and graphics teams and approved by the head of marketing on a daily basis
• Regularly strategize, brainstorm and execute the marketing plans each month, quarter and year for the hotels
• Collaborate with hotel management weekly to uncover insights and create innovative marketing and branding strategies
• Manage relationships and shoot schedules with the other departments such as sales, food & beverage, general managers, brand leads of the various brands etc
• Handle and decide on partnerships and sponsorships for the hotels with the Head of Marketing and General Managers
• Create weekly, monthly, and quarterly reports for both hotels

Experience:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 3 to 4 years as a Digital Marketing associate, specializing in Digital Ads such as Meta Ads, Google Ads, etc

If you are interested in joining World Class Hotels with great ambitions, submit your CV (5 pages Max) to hr@phkmarriottskyz.com by 5:00pm on 13th December 2024. Document size limit: 5MBs