SENIOR BUSINESS MANAGER

Job Description

JOB PURPOSE:

The Senior Business Manager will drive 360° advertising sales across Broadcast, Digital, and Print platforms, with a primary focus on strengthening Broadcast and Digital revenues. The role is responsible for leading, coaching, and motivating a high-performing sales team to deliver on revenue targets, build strategic client relationships, and develop integrated advertising solutions that maximize Nation Media Group’s market position and commercial growth.

MAIN RESPONSIBILITIES:

• Deliver Nation Media Group’s advertising budgets across Broadcast, Digital, and Print, with a strong focus on driving growth in Broadcast and Digital platforms.

• Develop and execute integrated sales strategies, campaigns, and solutions that maximize cross-platform opportunities.

• Lead, coach, and inspire a team of Business Executives to achieve and exceed individual and team sales targets.

• Build, maintain, and strengthen long-term client partnerships, serving as a trusted advisor on multi-platform advertising solutions.

• Identify, pursue, and convert new business opportunities, with a particular emphasis on Broadcast and Digital innovation.

• Initiate and negotiate strategic partnerships and sponsorships that enhance revenue growth and brand equity.

• Monitor sales performance, conduct regular reviews, and implement performance improvement strategies.

• Manage debtors’ ledgers and ensure compliance with credit policies to safeguard revenue.

• Champion a culture of customer-centricity, ensuring a high-quality client service experience.

• Track market trends, competitor activity, and emerging opportunities to inform business strategy.

• Collaborate closely with Commercial Managers and cross-functional teams to ensure effective execution of business plans.

QUALIFICATIONS & EXPERIENCE:

Academic:

Bachelor’s degree in business, Marketing, Communications, or a related field from a recognized institution.

Professional: Relevant professional qualification in Sales, Marketing, or Media Management is an added advantage.

Experience:

• At least 7 years of progressive sales and business management experience, with a minimum of 3 years at a supervisory/managerial level in a media, advertising, or fast-paced commercial environment.

• Proven track record in Broadcast and Digital advertising sales with cross-platform selling exposure (Print desirable).

• Extensive knowledge and experience commercialization of multi-media commercialization and cross integration with partnerships

• A member of a professional body in marketing, leadership or any other.

• Strong cross functional leadership skills

• Skilled in project management

Skills & Competencies:

• Strong leadership and people management skills with the ability to coach and motivate teams.

• Excellent communication, negotiation, and relationship-building skills.

• Deep understanding of the media advertising ecosystem, especially Broadcast and Digital trends.

• Strong analytical and strategic thinking abilities.

• Ability to adapt, innovate, and drive new business models in a fast-evolving media landscape.

• Proficiency in business reporting, forecasting, and use of digital tools/CRM systems.

If you believe that you are our ideal candidate, please submit your application, detailed CV and academic documents with a daytime telephone number as one PDF document, quoting the position you have applied for in the subject line by 17th October, 2025 to the HR Manager- NMGU, Monitor Publications Limited at https://career.staffingsoft.com/careers/NationMediaGroupJobs.html

NMG Uganda is an equal opportunity employer and is committed to diversity and gender equality. Persons with disabilities are encouraged to apply. Any form of canvassing will lead to automatic disqualification

Please note that only shortlisted candidates will be contacted

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