Customer Growth Specialist

AMI (African Management Institute) is seeking an ambitious and talented Customer Growth Specialist to join our team on a contract basis, preferably based in Uganda. In this role, you will play a critical part in driving sales and participant recruitment for AMI’s business development programs.Your responsibilities will include implementing sourcing strategies, building strong relationships with key stakeholders, and managing the end-to-end enrollment process for leaders and entrepreneurs in AMI programs. You will collaborate with the Sourcing & Activation team to deliver impactful events, materials, and digital campaigns while ensuring participants’ learning needs are met. The role also requires maintaining accurate records through AMI’s CRM system to drive data-informed decisions.

Key Responsibilities

Sales and Recruitment

• Develop and implement sourcing strategies to drive sales and recruit participants for AMI’s impact programs.
• Identify and engage potential candidates for the CapPlus BDS for Ghana MSMEs Program and other AMI initiatives.
• Conduct outreach activities, including cold calls, emails, social media engagement, and participation in networking events, to generate leads.

Relationship Building

• Build and maintain strong relationships with stakeholders, including entrepreneurs, business leaders, industry associations, and partner organizations.
• Serve as a liaison between AMI and prospective participants, providing clear and detailed information about program benefits, requirements, and application processes.

Enrollment Management

• Oversee the end-to-end enrollment process, from initial contact to program admission, ensuring a seamless and professional experience.
• Collaborate with the marketing and communications team to design and execute promotional materials and campaigns that attract high-quality applicants.

Strategy Implementation

• Contribute to the development and refinement of regional recruitment strategies to meet and exceed enrollment targets.
• Analyze market trends, competitor activities, and participant feedback to continuously improve recruitment strategies.

Data Management and Reporting

• Maintain accurate records of recruitment activities and interactions in AMI’s CRM system.
• Prepare regular reports on recruitment metrics, progress toward targets, and actionable insights from the field.

Requirements

Education and Experience

• Bachelor’s degree in Business Studies, Social Sciences, or a related field from an accredited institution (or equivalent experience).
• At least 5+ years of experience in program sales, business development, or a related field.
• Strong project management skills to monitor and manage the business development process from lead generation to closure.
• Familiarity with business learning programs and SME development.
• Experience using Zoho or other CRM systems is highly desirable.

Skills & Attributes

• Persuasion and Influence: Proven ability to inspire and motivate stakeholders to explore new ideas and opportunities.
• Exceptional Communication Skills: Outstanding written and verbal communication skills, capable of engaging diverse audiences effectively.
• Relationship Building: Skilled in establishing and nurturing relationships with business leaders, industry partners, and potential customers.
• Lead Generation and Conversion: Demonstrated expertise in identifying, nurturing, and converting leads into successful enrollments or partnerships.
• Overcoming Objections: Confident in addressing challenges and aligning solutions with customer needs and business goals.
• Technical Proficiency: Proficient in MS Office, CRM systems, digital marketing tools, and social media platforms.
• Passion for Capacity Building: Deeply motivated to support SME development, leadership training, and business learning in Africa, aligned with AMI’s mission.
• Adaptability: Thrives in a fast-paced, entrepreneurial environment with the ability to manage competing priorities and meet deadlines.
• Integrity: Committed to ethical practices and professionalism in all interactions.
• Self-Motivation: Proactive, results-oriented, and skilled in managing time and resources to achieve targets.
• Goal-Oriented: Driven to meet and exceed sales targets, maintaining focus and energy in a dynamic environment.

Benefits

• Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
• Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
• Push the limits: We ask why, embrace failure and try new things. We never settle.
• Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
• Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.

• Monthly team social events and bi-annual team buildings
• Regular learning and coaching opportunities
• A hybrid working model

• A screening interview with our Talent Team.
• An interview with your Direct manager.
• A case study assessment
• A final interview with the Head of your Department.

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