Head Women In Business

June 9, 2024
Application deadline closed.
Deadline date:
Application deadline closed.

Job Description

JOB PURPOSE: Reporting to the Chief Retail Banking Officer, the role holder will be responsible for leading the development and implementation of a Marketing Plan and Business Strategy aimed at increasing dfcu’ s market share and profitability within the Sector.



  • Accelerate mass acquisition & drive retention for the customer segments being managed.
  • Drive up digital platform utilization amongst WiB customers.
  • Lead the development & implementation of competitive Marketing Plans and Sales Strategies to grow dfcu’ s penetration of the Women in Business sector and drive up revenues.
  • Develop and implement strategies to sustainably mobilize and retain deposits.
  • Design strategies to ensure that customers are experiencing the promised value propositions and that mechanisms are in place for collecting & utilizing both positive & corrective feedback.
  • Continuously monitor the quality of the WiB Client loans portfolio by reviewing credit reports and focusing the team on the collection of watch accounts.
  • Take responsibility for the implementation of risk-management controls and statutory compliance across the WiB Portfolio.
  • Actively contribute towards the development and implementation of an innovation and digital-transformation strategy that measurably enhances the WiB Sector’s competitive position; ensure improvement projects cost-effectively achieve their desired impacts.
  • Train and equip the Sector’s staff (including branch representatives) to deliver consistently satisfactory experiences to customers.


  • Bachelor’s Degree in a business discipline.
  • An MBA, related master’s or professional banking qualification would be of added advantage.
  • 8 years’ experience in Banking with particular experience and exposure in Sales & Service; 5 years’ experience in a leadership role, in a related field.
  • Proven track record of developing effective marketing plans and sales strategies, resulting in business growth.
  • In-depth understanding of the Women in Business Sector and the associated customer segments (including typical customer requirements and appealing value propositions).
  • Understanding of various product solutions, segments, and value propositions within the bank’s customer base; ability to craft new products or programs to enhance customer uptake.
  • Demonstrated experience in the structuring of complex financial deals; with associated ability to negotiate and close sales.
  • A deep understanding of risk management in a financial services organization.
  • Demonstrated ability to establish credible and sustainable relationships with a broad range of stakeholders (including customers and partners).
  • Computer knowledge especially spreadsheet, word &PowerPoint.

Application Details:

If you believe you meet the requirements as noted above, please forward your application with a detailed CV including your present position and copies of relevant professional/academic certificates (University Transcript, O & A level), by close of business on Monday 17th June 2024 to the email address indicated below;


dfcu Bank is committed to giving equal opportunities in employment and aims to ensure that it does not discriminate against gender or race. Only short-listed candidates will be contacted through +256 312 300391.