Marketing Manager

Job Description

ITHUBA is a dynamic and rapidly growing organization in Africa within the exciting world of Lottery and Gaming. Our company mission is to contribute, positively and actively, to socio-economic development, through ethical and efficient operation of the National Lottery, in a manner that will engender a spirit of pride among its shareholders, key strategic partners and staff. We are looking for motivated and enthusiastic Sales Representatives and Marketing Manager to join our team and contribute to this success.

Department: Marketing

Reports to: General Manager

Job Description:

The Marketing Manager will be responsible for managing all marketing collateral and overseeing the activities of the advertising and public relations agencies to ensure the successful delivery of both day-to-day operational needs and long-term strategic marketing plans. This role includes overseeing the execution and implementation of integrated marketing initiatives, evaluating campaign performance, leading market research efforts, and coordinating activities across multiple channels to ensure consistency and effectiveness.

The job holder will be responsible for driving sales growth through the development and execution of effective, brand-aligned marketing strategies across all relevant channels.

Duties and Responsibilities:

1. Development, execute and evaluate the company’s marketing strategy.
2. To grow sales and establish brand awareness with customers through market penetration of exciting and expanded game portfolios and a higher percentage of guaranteed jackpot pay-outs.
3. Development of marketing programs to support specific marketing objectives across different channels and segments to support our overall strategic marketing plan.
4. Market through various channels and segment databases working with large data sets.
5. Develop business cases for marketing programs at the proposal stage and recommend marketing tactics.
6. Evaluate the impact of marketing programs in achieving their stated objectives.
7. Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
8. Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimise accordingly.
9. Propose and manage marketing research projects to generate consumer insights supporting improved marketing strategy and communications.
10. Partner with creative teams, other internal stakeholders, external agencies and vendors.
11. Led the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
12. Conceptualized and executed multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
13. Develop and retain a professional agency relationship.
14. Oversee and manage the selection and engagement of external consultants, vendors and other marketing-specific resources that the agencies recommend ensuring that work objectives, quality standards and service deliverables are set, achieved and met.
    Creation and publication of all marketing materials in line with marketing plans, including the design, development, maintenance and ongoing quality control of all marketing materials, as well as the selection, procurement and distribution of promotional items and gifts in support of and in line with brand image.
15. Create all point of sales merchandising and ensure compliance with product and company branding prescripts.
16. To ensure player protection through effective and compliant governance processes.
17. Ensure alignment of the marketing plan and campaigns to license requirements.
18. Manage content and updates for customer and internal touch points, document business processes, and provide additional sales support.
19. Prepare, manage and administer the marketing budget with the General Manager.

Qualifications and experience

1. Bachelor’s Degree in Business, Marketing or its equivalent.
2. Postgraduate qualification in relevant field and Project Management certification will be advantageous.
3. 5-8 years of experience as a marketing manager, public relations is required.
4. Gaming/betting house experience is desirable.
5. Project management experience, i.e. managing several large multi-stakeholder projects in parallel in a deadline-driven environment.
6. Experience in building complex marketing programs and reporting on results.

Skills:

• Leadership and Management-proven ability to lead, manage, and mentor teams
• Strong strategic planning and problem-solving skills.
• Excellent communication, negotiation, organisation and time management skills.
• Skill in building and maintaining relationships with all stakeholders.
• Proficiency in data analytics.
• Effective project management skills.
• Ability to think creatively and innovatively to develop unique marketing campaigns and solve customer service challenges.
• Flexibility to adapt to changing market conditions, customer needs, and industry trends.
• Familiarity with marketing tools, analytics platforms, customer relationship management (CRM) systems, and relevant software.
• Proven ability to manage agencies direct media buying and creative development on time.

Knowledge:

• A strong understanding of marketing principles, including market segmentation, targeting, positioning, and campaign planning, is essential.
• Knowledge of various advertising channels, both traditional and digital, is crucial.
• Budget Management ability.
• Staying updated with industry trends, consumer behaviour patterns, and emerging technologies that can impact marketing and customer service strategies.
• Awareness of relevant regulations, laws, and industry standards for marketing, advertising, and customer services to ensure legal and ethical practices.

How to Apply:

If you are excited about the prospect of working in the dynamic world of sales and marketing and have the drive to achieve sales targets, and create awareness, we want to hear from you! Please send your Cover letter outlining your relevant experience, updated CV with 3 referees, and academic documents to careers@thubauganda.co.ug by 4th August 2025.

Please consider your application unsuccessful if you have not heard from us by 18th September 2025