Marketing Manager

Job Description

VAAL Real Estate is seeking a dynamic and results-driven Marketing Manager to lead our marketing operations in Uganda. This strategic role involves overseeing all aspects of marketing, from campaign development to brand positioning, with a strong focus on generating qualified leads and enhancing brand visibility in the luxury real estate space.

Duties, Roles and Responsibilities

• Lead and manage the entire marketing function, including digital marketing, advertising, communications, and creative teams.
• Develop and execute comprehensive marketing strategies aligned with business objectives—both short-term and long-term.
• Collaborate cross-functionally with Sales, Development, Finance, and other departments to ensure cohesive brand messaging and campaign execution.
• Oversee and manage marketing budgets in coordination with the CEO.
• Monitor, analyze, and report on the performance of marketing campaigns and optimize for continuous improvement.
• Stay abreast of market trends, competitor strategies, and emerging technologies to refine marketing approaches.
• Build and nurture relationships with key stakeholders including clients, media, and industry influencers.
• Evaluate the effectiveness of marketing initiatives, particularly their impact on lead generation and client retention.
• Drive process improvement and implement marketing tools and systems that enhance team productivity.
• Spearhead the development and execution of innovative and integrated marketing campaigns—especially in digital and social channels.
• Conduct market research to understand customer needs, identify opportunities, and assess competitive landscape.
• Deliver a minimum of 600 qualified sales leads per month.

Qualifications, Education and Competencies

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree is a plus.
• 5–7+ years of progressive marketing experience, ideally within high-profile agencies or reputable brands in sectors like real estate, luxury goods, FMCG, telecom, or lifestyle.
• Demonstrated success in managing marketing campaigns in fast-paced, results-oriented environments.
• Prior experience marketing premium or luxury products/services is a strong advantage.
• Strong leadership, communication, and analytical skills.

How to Apply

Submit your application to: recruitment@vaal.co.ug
Subject line: Application – Marketing Manager, Uganda