Sales and Marketing Manager

Job Description

Job title: Sales and Marketing Manager

Reporting to: Senior Operations Manager

Hours: 8:00 – 17:30, Monday- Friday

Salary: Negotiable as per experience and national benchmarks

Location: Kampala with travel when required

Company Overview

4G Capital is the market leader in unsecured working capital lending in Kenya and Uganda.

We empower micro and small businesses to grow and succeed by providing instant access credit and training to unlock business growth, maximising the impact for micro business owners. Products and services are delivered via mobile money and proprietary fintech systems and data-led algorithmic underwriting. The award-winning company is Africa’s highest scoring fintech B Corp, the highest standard in global ESG and impact assessment.

Purpose: To Unlock Human Potential for Good

Mission: To Grow Business with Capital and Knowledge

Vision: The first choice for MSME growth in Africa

Job Purpose

The Sales and Marketing Manager role is central to driving business growth by leading sales and marketing strategies, ensuring the conversion of leads into loyal customers, and expanding the company’s market presence. This role is crucial in increasing brand awareness,driving customer acquisition, and achieving revenue targets. By developing and executing targeted marketing campaigns and sales strategies, the Sales and Marketing Manager will contribute to the company’s market share and long-term sustainability for 4G Capital Uganda.

Roles & Responsibilities

Sales and Marketing Strategy Development:

• Develop and execute comprehensive sales and marketing strategies to drive customer acquisition and revenue growth.
• Conduct market analysis to identify trends, customer needs, and opportunities for expansion.
• Establish sales targets and ensure alignment with company objectives.

Lead Conversion:

• Oversee the lead conversion process, ensuring that potential clients are effectively nurtured and converted into customers.
• Implement best practices in lead management, tracking, and reporting to optimize the conversion funnel.
• Collaborate with marketing teams to align campaigns with lead generation and conversion goals.

Brand Management:

• Ensure consistent brand messaging and visual identity across all marketing materials and channels.
• Manage public relations efforts to enhance the company’s reputation and visibility.
• Oversee the creation of promotional content including advertisements, brochures, and social media posts.

Customer Relationship Management:

• Build and maintain strong relationships with existing and prospective clients.
• Develop and implement customer engagement strategies to enhance customer satisfaction and loyalty.
• Address customer feedback and concerns to improve products and services.

Sales and Marketing Performance Monitoring:

• Track and analyze key performance metrics related to sales activities, lead conversion, and marketing campaigns for all products at 4G Capital Uganda.
• Prepare and present regular reports on sales and marketing performance to senior management.
• Use data and insights to refine strategies and improve outcomes.

Required Skills for a Sales and Marketing Manager

• Bachelor’s degree in Sales, Marketing, or a related field from a recognized university
• Master’s degree in Marketing, CIMS is an added advantage
• Strong analytical abilities and problem resolution skills
• High integrity team player, self-starter and functional problem solver
• Excellent verbal and written skills
• Proven leadership, management, planning and organizational skills
• Commitment to ethical, sustainable commercial business approach and company success.
• An enthusiastic communicator with a strong drive to close deals and achieve success.
• A goal-oriented professional with a proven track record of exceeding targets and achieving exceptional outcomes
• Collaborative and proactive, with the ability to work effectively both independently and within a team.

Relationships and Purpose

1.Senior Operations Manager

Direct line manager who will offer ongoing support and supervision, ensure operational alignment, facilitate resource

allocation, and help resolve operational challenges that impactsales and marketing activities.

2. Country Manager

Provide strategic updates and act as the conduit to the EXCO as required.

3.Departmental Heads and Head of UPIA

Support of enabling activity to operations teams to ensure performance.

4.Subordinates/Direct Reports

Determine work priorities and manage performance of sales and marketing teams.

5.External and other Internal Stakeholders

Manage and maintain these strategic alliances

How to Apply:

Interested and qualified candidates to send their CVs and a cover letter to careers.uganda@4g-capital.com  before 9th September 2024 . We look forward to hearing from you!