Website Designer

February 22, 2025
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Job Description

A web designer is responsible for creating the design and layout of a website or web pages. Unlike web developers, who specialise in creating new websites’ structures and the code that forms these, web designers tend to focus on the visual aspects of a site, such as its layout and its usability. However, there can be crossover between these two roles.

Typical duties include:

  • meeting clients to discuss their requirements and agree a brief
  • producing sample sites
  • keeping clients up to date with the progress
  • research user journey needs
  • testing site functionality and usability
  • demonstrating and receiving feedback about draft sites
  • keeping up to date with design trends and technological, software and accessibility developments
  • advising clients on search engine optimisation

Graduate salaries

According to JobTed, in-house entry-level web designers tend to earn around £19,000 and pay can increase to around £36,000 if you progress to a senior web designer role. Salaries are likely to be higher in London, according to Web Design.

Typical employers of web designers

  • Software companies.
  • IT consultancies.
  • Specialist web design companies.
  • Media and entertainment organisations.
  • Large corporate organisations.
  • Local and government organisations.
  • Charities.
  • Universities and other education providers.