Marketing Manager

Job Description

Uganda Tourism Board (UTB), is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 with the following Statutory Objectives:

1.  To promote and contribute to the Development of the Tourism sector both within and outside of Uganda.
2.  To coordinate with the Ministry responsible for Tourism and the private sector in the implementation of the National Tourism policy.
3. To carry out any other activities as are incidental or conducive to the attainment of the two objectives specified above.

UTB, an equal opportunity employer, seeks to recruit suitably qualified and competent Ugandan professional to fill the following position:

SALARY SCALE: T3
DEPARTMENT: Marketing
DUTY STATION: UTB Headquarters
REPORTS TO: Chief Executive Officer
SUPERVISES: Senior Marketing Officers

MAIN PURPOSE OF THE JOB
Oversee the development and implementation of Uganda’s tourism marketing strategy and destination Uganda brand manual in order to position Uganda as a tourism destination of choice in the world

MAIN DUTIES AND RESPONSIBILITIES:

1. Develop and coordinate the implementation of destination Uganda marketing strategy
2. Oversee the implementation and review of the destination brand strategy
3. Coordinate the development and implementation of advertising campaigns and activations in the domestic, regional, and international markets
4. Monitor marketing trends and conduct competitor analysis, collect and analyse data to maintain competitive advantage

QUALIFICATION AND EXPERIENCE

• Bachelor’s degree in marketing, Mass Communication, Economics, Commerce, Business Administration, Tourism and Hospitality or other relevant degree from a reputable university.
• Master’s Degree in any of the following disciplines: Economics, Business Administration, Tourism and Hospitality or Marketing
• Professional marketing qualification as an added advantage such as the Chartered Institute of Marketing (CIM) or any other relevant professional qualification.
• 10 years’ experience with 5years in a senior management position in a reputable, large organization.

SKILLS

1. Excellent project management skills
2. Proven ability to develop marketing strategies and market intelligence briefs.
3. Ability to examine and study a target audience/ market segment to gather insights that inform the board’s marketing strategy and products
4. Ability to direct and guide marketing decisions with budgetary analysis
5. Excellent communication (verbal and written) skills
6. Excellent leadership skills.

MODE OF APPLICATION
Interested and eligible Ugandans who meet the above requirements are invited to apply. Application with detailed CV (with email, telephone contact and postal address), with copies of all academic certificates and transcripts, testimonials, past appointments copy of National identity card, contact details (telephone, postal and email addresses) of three competent referees should be sent by courier or hand delivery or by email to the address below by 5:00pm on 15th November, 2024.

Chief Executive Officer
Uganda Tourism Board
Plot 42, Rotary Avenue (Lugogo Bypass)
6th Floor Lugogo House,
P.O. BOX 7211 KAMPALA
TEL. +256 414 342196/7
E-mail: recruitments@utb.go.ug
Website: www.utb.go.ug
NB: The details of this job advert can also be accessed on the UTB website: http://utb.go.ug/jobs