Marketing Executive

Job Description

Duty Station: Kampala, Uganda

Reports to: Business Development and Brand Manager

About Organisation:

Bellazuri Limited is a Ugandan company based in Kampala, specializing in the manufacturing of high-quality cosmetic. The company aims to provide affordable, locally made products and maintains stringent quality standards through careful ingredient selection and an experienced production team. Our state-of-the-art factory features advanced equipment from IKA, a reputable German supplier with over a century of expertise. Bellazuri is recognized as a leading name in the beauty industry and is focused on fostering an inclusive and engaging tribe.

Job Summary:   We are looking for a talented Marketing Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference in our company’s success according to trends and customer requirements. The ideal candidate will be passionate about the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services, and public image.

The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth. As a marketing executive, you’ll contribute to and develop integrated marketing campaigns to promote a product, service, or idea, which includes, planning, advertising, public relations, event organization, product development, distribution, sponsorship, and research.

Key Duties and Responsibilities:

• Create awareness of and develop the brand you’re marketing
• Communicate with target audiences and build and develop customer relationships
• Help with marketing plans, advertising, direct marketing, and campaigns
• Source advertising opportunities and place adverts in the press or on the radio
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
• Write and proofread marketing copy for both online and print campaigns
• Produce creative content, including videos and blog posts
• Run social media channels
• Organize and attend events such as conferences, seminars, receptions, and exhibitions Source and secure sponsorship
• Liaise with designers and printers and organize photo shoots
• Arrange the effective distribution of marketing materials
• Maintain and update customer databases
• Conduct market research, for example using customer questionnaires and focus groups Develop relationships with key stakeholders, both internal and external.
• Develop and implement a marketing strategy (often as part of a wider sales and marketing program)
• Evaluate and review marketing campaigns, advertising, and SEO to make sure the correct mediums are being used and campaigns are effective
• Track marketing performance and return on investment and prepare weekly or monthly reports for management
• Monitor and report on competitor activity
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities

Qualifications, Skills and Experience:

• 1-2 years’ experience in Digital marketing, operations, and marketing.
• Bachelor’s degree in business, marketing, economics, advertising or advertising or Mass communication
• Experience in marketing knowledge and product advertising, business, or management communications, IT or computer science and psychology
• Female candidates are encouraged to apply.

Critical Skills Required:

• Proven experience as a marketing executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods IT, social media, and numeracy skills knowledge of both traditional and digital marketing channels such as search and PPC
• Thorough knowledge of strategic planning principles and marketing best practices Proficient in MS Office and marketing software (e.g., CRM) Familiarity with social media and web analytics (e.g., Web Trends)
• Strong organizational and time-management abilities
• Creativity and commercial awareness, the ability to think outside the box
• Excellent written and verbal communication skills and interpersonal skills
• Commercial awareness and business acumen
• An eye for detail, paying close attention to writing, editing, and designing to ensure the highest
• quality of work is delivered
• Analytical and strategic thinking
• Drive and self-motivation
• The ability to work well under pressure

How to Apply:

Interested persons who meet the above qualifications should send copies of their CVs and academic transcripts to our HR department: recruitments@bellazuri.ug